I discovered Threadless after asking a few friends where they got their awesome one-of-a-kind t-shirts. I signed up for Threadless’ email newsletter and have been amazed at how entertaining and fun it is to shop at their site. They have a special formula – let me explain who Threadless is -

Threadless is a community-centered online apparel store that began in 2000. The business is primarily based on community voting – members of the community submit t-shirt designs online – which, by the way, are some amazing pieces of art.  The designs are put out to a public vote. A percentage of the submitted designs are selected for printing and are sold through their online store. Winning designs receive prizes of cash and store credit.

Their marketing ranges from traditional – holding a “scary designs” contests for Halloween or using social media tools like Facebook,  dedicating themselves to interact with their customers and attract new ones. Here’s some of the ideas they have been cooking up:

• Fans can add items to their cart directly within the Threadless Facebook Page. After choosing your size and clicking “Add to cart,” you’re then directed to Threadless.com where you review your order or return to the Facebook Page and continue shopping.

• Under their tab “New Tees”, you are able to browse the new items of the week. You can post a comment about a t-shirt which then posts to your Wall and News Feed.

• Every Thursday, the company posts hourly videos, giving away prizes by spining on the prize wheel to random fans. Its like a short talk show with prizes and no celebrity guests.

Here’s another profile of Threadless with more examples of how they use Facebook . Who wouldn’t want to go and hang out on their Facebook Fan page? Sounds like fun