Ready Set Go Kits sells emergency preparedness products, specifically 72 hour emergency kits for homes, cars, schools and offices.  The idea is to provide complete 72 hour kits so that families, schools and businesses can be prepared for emergencies quickly and easily without a lot of maintenance.

Right now we have a blog (www.readysetgokitsblog.com), a Twitter page, a Facebook Fan page and a Facebook profile.  I’m using su.pr to post to both my Twitter and Facebook profile and it tracks the clicks I receive from my posts.  I am finding that my Twitter posts are receiving the steadiest forms of traffic back to my website.

The open forum format of social media gives consumers a platform to voice grievances or give thanks that is highly influential.  Businesses have had to devote manpower specifically to address this forum and create relationships with their clients on a more personal level.  This outreach builds a new level of trust between a business and its clients that creates an obligation for businesses to start acting with social interests in mind.

Have any funny or touching connections you’ve made using social media?

I love how social media gives you the ability to share information and advice freely with strangers.  One entrepreneurial Facebook group I joined had a member who sent out a blast asking for advice on a start-up website.  I most likely will never meet this person in real-life but he was able to benefit from hearing about my struggles and successes without having to pay for a seminar, book or class.  Exchanges like these make social media very powerful.