Archive for the ‘ case studies ’ Category

Just a few inspirational bloggers on the web

Posted on July 22nd, 2010

I thought I’d take a break from writing about ecommerce and marketing and focus on some amazing folks who are blogging and sharing ideas.
Each of these bloggers have a unique blogging style that produces an inspirational feeling to their audience. They are dedicated to their readers and prove they listen by responding to questions and [...]

The passion behind the bread, Dave’s Killer style

Posted on February 25th, 2010

What’s so special about bread? Dave’s Killer Bread has managed to make a great product and have a fascinating, compelling story behind the business. If you’d like to learn the story, check out this video. Relaying stories can be a challenge, but the marketing team at Dave’s have made quite an impact. Here’s what they’ve [...]

Local magazine uses social media to reach audience

Posted on January 26th, 2010

Brian C.  Johnson is the man behind the local Portland magazine: Mix. Mix is a great mixup of food and drink, interviewing restaurants aimed at foodies, sharing recipes, and covering “what’s new” to consume. How does a magazine use social media to help broadcast its news?

What’s your business?
MIX Magazine, Portland’s #1 Food + Drink magazine
[...]

Being authentic & sharing through Twitter

Posted on December 16th, 2009

Some folks are really great at connecting with people. Shona Lepis from Eye Design Studio has figured it out. I got to know her through Twitter and have really enjoyed the links and projects she’s shared. How can you personally brand yourself through Twitter?
What’s your business?
I have a boutique design studio called Eye Design Studio. [...]

Toy Retailer cashing in on Facebook

Posted on December 10th, 2009

Toys “R” Us has become one of the fastest growing brands on Facebook. They gathered 100s of new fans over Thanksgiving holiday and the last few weeks…
How did they do it?

Yesterday I went to the Toys R Us Facebook Fan page and the offer is if I become a fan of Toys R Us, they [...]