Archive for the ‘ marketing ’ Category

Facebook groups vs. fan page – what should you use?

Posted on February 4th, 2010

I get a lot of questions from clients about Facebook Fan Page vs. Facebook Groups. It can be overwhelming to know which one to choose, but here’s a breakdown for you:
Facebook Groups are best used for non-profits, fundraiser groups, and friend gatherings such as a bowling group. The group is very oriented around events and [...]

Local magazine uses social media to reach audience

Posted on January 26th, 2010

Brian C.  Johnson is the man behind the local Portland magazine: Mix. Mix is a great mixup of food and drink, interviewing restaurants aimed at foodies, sharing recipes, and covering “what’s new” to consume. How does a magazine use social media to help broadcast its news?

What’s your business?
MIX Magazine, Portland’s #1 Food + Drink magazine
[...]

How to use Google Alerts to track your business

Posted on January 21st, 2010

I promise you, after using Google Alerts, it will change your life – Google Alerts are a simple and free alert that will update you  about something that interests you. Google will send you an email any time a new web page appears in the top 20 web results or top 10 news results for [...]

conversing with reviewers: Yelp Best Practices

Posted on January 8th, 2010

Yelp has been a breakthrough in reviewing businesses online. Never before could you look up restaurants or dentists in your home town and see how others had experience with them.
There are some ups and downs that come with this responsibility of reviews, especially on the business owner’s end. Yelp is set up so that anyone [...]

Threadless Facebook Fans aren’t shirtless!

Posted on November 10th, 2009

I discovered Threadless after asking a few friends where they got their awesome one-of-a-kind t-shirts. I signed up for Threadless’ email newsletter and have been amazed at how entertaining and fun it is to shop at their site. They have a special formula – let me explain who Threadless is -
Threadless is a community-centered online [...]