Local magazine uses social media to reach audience Comments
Brian C. Johnson is the man behind the local Portland magazine: Mix. Mix is a great mixup of food and drink, interviewing restaurants aimed at foodies, sharing recipes, and covering “what’s new” to consume. How does a magazine use social media to help broadcast its news?
What’s your business?
MIX Magazine, Portland’s #1 Food + Drink magazine
When did you start using social media and why?
Began in the summer of 09′ primarily to reach out to those interested in the food + drink category, have dialogue with them and encourage them to read our
publication.
Has social media changed your business?
It has helped us as publishers to have a better understanding of our audience, so I would say it has changed it yes.
How to you envision social media changing in the future?
It will need to continue to be relevant to the consumer. This is the greatest
challenge for any media of our day.
Have a social media story you’d like to share?
We recently did a story on a particular cocktail featuring a local
distiller and a bartender who served this drink at a particular
restaurant in town. We posted the story on Facebook and the restaurant
told us they had so many new customers come in to order the cocktail
that they ran out!
