Toy Retailer cashing in on Facebook

Posted on December 10th, 2009

Toys “R” Us has become one of the fastest growing brands on Facebook. They gathered 100s of new fans over Thanksgiving holiday and the last few weeks…
How did they do it?

Yesterday I went to the Toys R Us Facebook Fan page and the offer is if I become a fan of Toys R Us, they [...]

How do you win followers/fans through cupcakes?

Posted on November 24th, 2009

There’s been a lot of excitement about cupcakes the past few years and Portlanders love to indulge in heavenly desserts.
One of the cupcake businesses in town, Cupcake Jones, has done an impressive job with their online marketing. Here’s just a highlight of what they’ve been up to.
1) Every Tuesday is “Benefit Day” – a way [...]

Social Media making the world a better place

Posted on September 9th, 2009

In 2006, I began folding cranes for world peace. Learning to fold origami cranes is challenging so I put an ad on LiveJournal. A nice lady offered to teach me in exchange for coffee and a scone and so we spent an hour folding cranes until I got the hang of it. I continued to [...]