Who has the most purchases through Facebook wins!

Posted on April 12th, 2010

Facebook is much more than a place to talk to your friends and family. As people spend more time on this widely-visited website, Facebook has realized that value of becoming a powerful e-commerce tool. Businesses are now using Facebook to get people to directly make online purchases.
With different apps in the game, business can choose [...]

Engaging customers with a pair of earrings

Posted on March 3rd, 2010

Oh, my, how the internet has changed our lives. Who would have imagined years ago that we could construct beautiful pieces of gemstone jewelry through a website? Gemkitty has tapped into this niche and has become a destination for ladies to create their own stylized jewelry.

How do they attract followers to come make a necklace? [...]

The passion behind the bread, Dave’s Killer style

Posted on February 25th, 2010

What’s so special about bread? Dave’s Killer Bread has managed to make a great product and have a fascinating, compelling story behind the business. If you’d like to learn the story, check out this video. Relaying stories can be a challenge, but the marketing team at Dave’s have made quite an impact. Here’s what they’ve [...]

Facebook groups vs. fan page – what should you use?

Posted on February 4th, 2010

I get a lot of questions from clients about Facebook Fan Page vs. Facebook Groups. It can be overwhelming to know which one to choose, but here’s a breakdown for you:
Facebook Groups are best used for non-profits, fundraiser groups, and friend gatherings such as a bowling group. The group is very oriented around events and [...]

Local magazine uses social media to reach audience

Posted on January 26th, 2010

Brian C.  Johnson is the man behind the local Portland magazine: Mix. Mix is a great mixup of food and drink, interviewing restaurants aimed at foodies, sharing recipes, and covering “what’s new” to consume. How does a magazine use social media to help broadcast its news?

What’s your business?
MIX Magazine, Portland’s #1 Food + Drink magazine
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