Building an audience with your blog: Dave Knows Portland

Posted on March 9th, 2010

Being a native Portlander, David Strom knows his way around PDX. Over the last year, he’s become an important online source for Portland events and festivals.  Starting off slowly and building an audience, Dave started a blog called “Dave Knows: Portland‘ and has developed a great formula of providing the right content and keeping people [...]

How do you win followers/fans through cupcakes?

Posted on November 24th, 2009

There’s been a lot of excitement about cupcakes the past few years and Portlanders love to indulge in heavenly desserts.
One of the cupcake businesses in town, Cupcake Jones, has done an impressive job with their online marketing. Here’s just a highlight of what they’ve been up to.
1) Every Tuesday is “Benefit Day” – a way [...]