conversing with reviewers: Yelp Best Practices

Posted on January 8th, 2010

Yelp has been a breakthrough in reviewing businesses online. Never before could you look up restaurants or dentists in your home town and see how others had experience with them.
There are some ups and downs that come with this responsibility of reviews, especially on the business owner’s end. Yelp is set up so that anyone [...]

How do you win followers/fans through cupcakes?

Posted on November 24th, 2009

There’s been a lot of excitement about cupcakes the past few years and Portlanders love to indulge in heavenly desserts.
One of the cupcake businesses in town, Cupcake Jones, has done an impressive job with their online marketing. Here’s just a highlight of what they’ve been up to.
1) Every Tuesday is “Benefit Day” – a way [...]